Market With Confidence

While your organization may feel confident about your existing market knowledge, you may have a desire to investigate the potential of specific marketing mixes and assist in identifying whether a specific mix will achieve identified goals. How can this be achieved? An Axiom Consumer Research Marketing Mix Solution can help.

By showing elements – be it product concepts, pricing adjustments, retailing considerations, or one or more promotional mixes - of a specific marketing mix to a specific audience, you will collect valuable insight and feedback about that hypothetical marketing mix, which in turn will assist in building your intelligence regarding whether your pre-determined goals will be met.

Research studies of this nature are completely custom and are therefore developed after gaining a solid understanding of your organization's market(s), products, and marketing objectives.

Marketing Mix Solutions

  1. Product Research
  2. Pricing Research
  3. Placement Research
  4. Promotions Research

Possible Data Collection Alternatives

  1. In-depth one-on-one interviews
  2. Triads
  3. Mini-groups
  4. Focus groups
  5. Online surveys
  6. In-person intercept surveys
  7. In-person central location surveys
  8. Ethnography
  9. Telephone surveys